Creating original and innovative soft toys since 2020, Iloooveu continues to combine luxurious fabrics with designs that are sometimes quirky, sometimes cute, but always with a little something different that makes them stand out from the crowd!

In the following years we have been privileged to supply some of the finest retail shops, department stores and boutiques throughout the UK, USA, Canada, Europe, Asia and even as far as Australia.

We are continuously experimenting with designs, trying to find the most loveable combination of soft squidginess and quirky which are launched in two collections each year. Seek out our quirky critters wherever you go!